The allure of private labe products is still going strong, according to a new study from Accenture. Two thirds (64%) of shoppers surveyed by Accenture admitted that their grocery carts were at least half full of store-brand products, and 39% said they have increased their purchase of store-brands in recent years as a result of the tough economic times. The Accenture study of 500 US consumers found that price remains the key factor in the majority of store-brand purchases. Two thirds (66%) of ...